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2.5 GET INTO THE HABIT OF CHANGING YOUR GROCERY HABITS - SUPERMARKET DISCOUNTS

The greatest barrier to saving money on groceries could be your family's eating habits. For example, many people become accustomed to a name brand breakfast cereal, when a store brand can be just as good. A family with two teenagers who consume four boxes of cereal a week could save over $400 a year buying store brands. And that's just one of over a hundred products you buy each month.

It might take a serious talk with your kids. They need to understand that eating expensive cereal means that you can't afford the bicycles they want. Make a game of it; let them calculate the savings of national brands vs. store brands. Get them to try a blind taste test. Can they really tell the difference? A surprising number of people, for example, could not tell the difference between instant coffee and fresh in a blind test, nor whole milk and low-fat milk. Also studies have shown that people soon get used to a slightly different taste and texture.

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