Quotations About Advertising And Marketing
If you have been reading this blog for a while, you have heard me rant about the lies, the deceptions, the damage to our culture caused by advertising and marketing. Well, don't take my word for it. What follows are a slew of quotations that tell the same story I have been telling. Here are 15 quotes from thinkers like H.G. Wells, comedians like Bill Cosby, and advertising gurus such as Morris Hite.
HOW ADVERTISING LIES
"Advertising is legalized lying."
H. G. Wells
"Advertising is the art of making whole lies out of half truths."
Edgar A. Shoaff
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
"Life is pain, princess. . . anyone who says differently is selling something. "
Wesley The Princess Bride
HOW ADVERTISING CHANGES THE CULTURE
"Advertising makes people discontented. It makes them want things they don't have. Without discontent, there is no progress, no achievement."
"Yes, I sell people things they don't need."
"Advertising is the art of convincing people to spend money they don't have for something they don't need."
"Advertising gets people to buy things they don't want, with money they haven't got, to impress people they don't care about."
Credit Counselor friend of Rick Doble
"People are unhappy (and neurotic) in America today because advertising has caused them to have unrealistic expectations of life, themselves, their jobs and the Fantasyland products and services that are constantly pushed on them."
"You can tell the ideals of a nation by its advertisements."
HOW ADVERTISING PUSHES ITS MESSAGE
"We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn."
"Advertising moves people toward goods; merchandising moves goods toward people."
"Kodak sells film, but they don't advertise film. They advertise memories."
"It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper."
Note from blog author Rick Doble: Yes, Virginia there really is good advertising. This kind does not lie, does not manipulate, does not go beyond a simple direct statement of what the product or service can actually do. Here is a quote from an ad executive that says this very well.
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
Leo Burnett (Pioneer American advertising Executive, 1891-1971)