BRIEF OBSERVATIONS ABOUT ADVERTISING

Consumer Culture Editorials
From the pages of SAVVY-DISCOUNTS.com
Understanding money, debt and income. Deceptive advertising and marketing manipulation, how to get the best values, the Columbine tragedy, and even a little history of mass marketing. Editorials by Rick Doble, Editor.
Consumer guide to frugal living - from previous newsletters © Copyright 1995-2000 by SAVVY-DISCOUNTS.com - All Rights Reserved


This is a free service by the nation's #1 web site for smart consumer ideas
click here to find our more about SAVVY-DISCOUNTS.com
List of index of all topics with links Financial calculators - printer friendly Cut budget 5000 dollars a year Only $8 / month for all long distance? coupons, free samples, catalogs, close-outs Rebel Consumer Blog

Cheaper: Insiders' Tips for Saving on Everything by Rick Doble and Tom Philbin OUR NEW BOOK! Just published
Cheaper:
Insiders' Tips for Saving on Everything

by Rick Doble and Tom Philbin
Save $5000 a year
with virtually no change in your lifestyle
Now available at your local bookstore
Click Now to Find Out More


FOR MORE ABOUT THIS TOPIC CLICK PREVIOUS OR NEXT



Prev | Next | Contents


25.1 BRIEF OBSERVATIONS ABOUT ADVERTISING; CONSUMER CULTURE ARTICLES, FROM SAVVY-DISCOUNTS.com

25.1.1 ADVERTISING EVERYWHERE

Ads keep cropping up in odd places where they have never been.

->I found an ad on the back of a fortune from a Chinese cookie.

->The logo of a fast food restaurant appeared in the corner of the TV screen during a broadcast of the position of an approaching hurricane.

->Ads are on the back of some toll booth highway tickets.

25.1.2 ADVERTISING EVERYWHERE

State of the art gas pumps have display screens that instruct the user to insert a credit card, pull out the pump etc. However, once a customer has done all this and started putting in the gas, this same display scrolls an advertisement telling him or her "not to forget the milk" or to "grab a snack."

25.1.3 ADVERTISING EVERYWHERE

On New Year's Eve 2000 when all eyes were fixed on the ball about to drop at the stroke of midnight at Times Square, New York City, what did we see? We saw a huge advertisement for a credit card covering the ball!

At that same moment a major television network was adding a "virtual" billboard for its network to the live shot from Times Square. What is a "virtual" billboard you might ask? Simply stated, it does not exist. It is a picture that is added to the real shot of Times Square giving the impression that the billboard is actually there but it is not.


family budget calculators
Free Budget Calculators
Loans, Insurance, Cash Flow, Irregular Payments
Generic Vs. Name Brand Products
Brown Bagging Lunch

25.1.4 ADVERTISING EVERYWHERE

I keep finding advertising cropping up in places where it had never been. Advertisers are constantly looking for new ways to fill the world with their message, so look out:

Gas pump handles, in our area, now have ads for candy bars, coffee and soft drinks which you can buy when you go inside to pay.

Ads keep cropping up on television during regular programming. For example, you may find that the weather report is brought to you by a product and that the product logo stays on the screen during the weather reports. Then the station will take a break for an ad!

25.1.5 ADVERTISING EVERYWHERE

The world is so cluttered with advertising, that marketeers are always looking for new empty spaces where they can place an ad. Guess what? No one has been using the floor! Now I am seeing ads on floors that often create a path to a product on a shelf. I saw one such ad for cold medicine during the cold season.

25.1.6 SELLING TO A CAPTIVE AUDIENCE

Credit cards are requiring customers to call an 800 number to activate their credit cards. When they make the call, they are subjected to a long sales pitch. However, the customer has no choice but to listen since he or she must activate the card or it cannot be used.


Prev | Next | Contents


RELATED LINKS TO CONSUMER CULTURE EDITORIALS
| Impulse buying | Introduction; How To Cut Your Household Budget By $5000 A Year | Price comparison book -- how to compare prices. |

Check Our Annual Sales And Seasonal Discount Calendar
A Listing of Regular Month By Month Sales For:
Clothing, Automobiles, Furniture, Appliances, Computers, Televisions, Audio-Visual Equipment And More
Plus Fruits and Vegetables.

   
SAVE EVEN MORE MONEY
Read our quick guide to saving $5000 a year
with no extra work or change in your lifestyle:
How To Cut Your Household Budget

Introduction | Supermarket | Stockpile | Utilities | Car
Long Distance Phone | Credit Cards | Used Products | Clothing | Christmas
Refunds | Company Benefits | Travel | Insurance | Government Services | Time And Money



SAVVY-DISCOUNTS.com tm
"Pay Less Everyday"
Save Money * Save Time * Take Control * Help the Environment
The nation's #1 web site for smart consumer ideas
---- 10 years ----

  
Search the Savvy-Discounts.com Web Site
search Savvy-Discounts.com web site

Main Links: Home | Blog | Articles | All Topics Index | Calculators | Annual Sales Calendar | Consumer Links | Newsletter Signup | Current Newsletter | Newsletter Archive | Personal Finance Section
Discount Products: Discount Telephone Services | Free Discount Drug Prescription Card | List Of Discount Products
More About Us: Media Info | Ad Info | About Us | Contact | Sitemap |