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25.1 BRIEF OBSERVATIONS ABOUT ADVERTISING; CONSUMER CULTURE ARTICLES, FROM
SAVVY-DISCOUNTS.com
25.1.1 ADVERTISING EVERYWHERE
Ads
keep cropping up in odd places where they have never been.
->I
found an ad on the back of a fortune from a Chinese cookie.
->The
logo of a fast food restaurant appeared in the corner of the TV screen during a broadcast
of the position of an approaching hurricane.
->Ads
are on the back of some toll booth highway tickets.
25.1.2 ADVERTISING EVERYWHERE
State
of the art gas pumps have display screens that instruct the user to insert a credit card,
pull out the pump etc. However, once a customer has done all this and started putting in
the gas, this same display scrolls an advertisement telling him or her "not to forget the
milk" or to "grab a snack."
25.1.3 ADVERTISING EVERYWHERE
On
New Year's Eve 2000 when all eyes were fixed on the ball about to drop at the stroke of
midnight at Times Square, New York City, what did we see? We saw a huge advertisement for
a credit card covering the ball!
At
that same moment a major television network was adding a "virtual" billboard for its
network to the live shot from Times Square. What is a "virtual" billboard you might ask?
Simply stated, it does not exist. It is a picture that is added to the real shot of Times
Square giving the impression that the billboard is actually there but it is not.
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Brown Bagging Lunch
25.1.4 ADVERTISING EVERYWHERE
I
keep finding advertising cropping up in places where it had never been. Advertisers are
constantly looking for new ways to fill the world with their message, so look
out:
Gas
pump handles, in our area, now have ads for candy bars, coffee and soft drinks which you
can buy when you go inside to pay.
Ads
keep cropping up on television during regular programming. For example, you may find that
the weather report is brought to you by a product and that the product logo stays on the
screen during the weather reports. Then the station will take a break for an
ad!
25.1.5 ADVERTISING EVERYWHERE
The
world is so cluttered with advertising, that marketeers are always looking for new empty
spaces where they can place an ad. Guess what? No one has been using the floor! Now I am
seeing ads on floors that often create a path to a product on a shelf. I saw one such ad
for cold medicine during the cold season.
25.1.6 SELLING TO A CAPTIVE AUDIENCE
Credit
cards are requiring customers to call an 800 number to activate their credit cards. When
they make the call, they are subjected to a long sales pitch. However, the customer has no
choice but to listen since he or she must activate the card or it cannot be
used.
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