BRIEF OBSERVATIONS ABOUT ADVERTISING
Consumer Culture Editorials
From the pages of SAVVY-DISCOUNTS.com
Understanding money, debt and income. Deceptive advertising and marketing manipulation, how to get the best values, the Columbine tragedy, and even a little history of mass marketing. Editorials by Rick Doble, Editor.
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25.1 BRIEF OBSERVATIONS ABOUT ADVERTISING; CONSUMER CULTURE ARTICLES, FROM SAVVY-DISCOUNTS.com
25.1.1 ADVERTISING EVERYWHERE
Ads keep cropping up in odd places where they have never been.
->I found an ad on the back of a fortune from a Chinese cookie.
->The logo of a fast food restaurant appeared in the corner of the TV screen during a broadcast of the position of an approaching hurricane.
->Ads are on the back of some toll booth highway tickets.
25.1.2 ADVERTISING EVERYWHERE
State of the art gas pumps have display screens that instruct the user to insert a credit card, pull out the pump etc. However, once a customer has done all this and started putting in the gas, this same display scrolls an advertisement telling him or her "not to forget the milk" or to "grab a snack."
25.1.3 ADVERTISING EVERYWHERE
On New Year's Eve 2000 when all eyes were fixed on the ball about to drop at the stroke of midnight at Times Square, New York City, what did we see? We saw a huge advertisement for a credit card covering the ball!
At that same moment a major television network was adding a "virtual" billboard for its network to the live shot from Times Square. What is a "virtual" billboard you might ask? Simply stated, it does not exist. It is a picture that is added to the real shot of Times Square giving the impression that the billboard is actually there but it is not.
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25.1.4 ADVERTISING EVERYWHERE
I keep finding advertising cropping up in places where it had never been. Advertisers are constantly looking for new ways to fill the world with their message, so look out:
Gas pump handles, in our area, now have ads for candy bars, coffee and soft drinks which you can buy when you go inside to pay.
Ads keep cropping up on television during regular programming. For example, you may find that the weather report is brought to you by a product and that the product logo stays on the screen during the weather reports. Then the station will take a break for an ad!
25.1.5 ADVERTISING EVERYWHERE
The world is so cluttered with advertising, that marketeers are always looking for new empty spaces where they can place an ad. Guess what? No one has been using the floor! Now I am seeing ads on floors that often create a path to a product on a shelf. I saw one such ad for cold medicine during the cold season.
25.1.6 SELLING TO A CAPTIVE AUDIENCE
Credit cards are requiring customers to call an 800 number to activate their credit cards. When they make the call, they are subjected to a long sales pitch. However, the customer has no choice but to listen since he or she must activate the card or it cannot be used.