SUPERMARKET AND GROCERY STORE BRANDS
PRIVATE LABELS, HOUSE AND INHOUSE BRANDS

Supermarket Discounts
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4.0 SUPERMARKET AND GROCERY STORE BRANDS
PRIVATE LABELS, HOUSE AND INHOUSE BRANDS

About 24% on average. This is based on a national average of the store-brand savings for various supermarket chains. That's well over $1000 per year for most families.

We think buying store brands is the single best way for virtually everyone to save money anywhere in the country no matter where they shop. See our detailed report on just how to do this at:

STORE BRANDS IN DEPTH

4.0.2 HOW MUCH CAN STORE BRANDS REALLY SAVE YOU? - SUPERMARKET DISCOUNTS

In April 1996 the local television station, WCTI in New Bern, North Carolina, asked me to demonstrate that store brands were a lot less expensive than national brands. I gladly accepted the challenge.

I made a list of various products from each isle in the store: everything from hamburger buns to ice cream, from frozen fruit juice to sliced cheese, from cereal to saltine crackers.

I went through the store with the reporter. She filled her cart with national brand products and I filled mine with store brands. All products were the same size and weight.

Here are some examples:
Product            National     Store
                   Brand        Brand
                   Price        Price
Saltines           $1.49        $ .79
Burger Buns        $1.19        $ .70
Orange juice       $2.39        $1.29
Non-dairy creamer  $2.39        $1.19
Tomato Sauce       $ .89        $ .45
Ice Cream          $2.69        $1.69
   So  how  much  did I  save  on  23
store-brand products?
23 national brands.............$45.61
23 store brands................$26.72
Savings (one week) =           $18.89
Annual savings = almost $1000/year


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RELATED SUPERMARKET AND GROCERY SHOPPING LINKS
IMPULSE SHOPPING | ECONOMY SIZE SCAM | EXPIRATION DATES | SAVE UP TO 90% ON MEAT, CHEESE, FRUIT
SUPERMARKET SECRETS - WE HELPED ABC-TV'S TheView | IMPULSE BUYING | STORE BRANDS | STOCKPILING
STOCKPILING EXAMPLES | LIST OF SEASONAL FOOD DISCOUNTS | NON-FOOD ITEMS - COMPARISON SHOPPING

   
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